Pierrot Shopping to open in Myeong-dong

Pierrot Shopping attracts a huge crowd. Yonhap

By Lee Min-young

E-mart's Pierrot Shopping will make its way into the heart of Myong-dong, the main shopping district in downtown Seoul.

The shop has been introduced to Seoulites with a concept of "Fun & Crazy," meaning that the store offers a variety of "fun" products with a "crazy" price tag.

E-mart announced on Tuesday it would set up the store in the area. The store will have four stories with a total of 1,284 square meters.

"We hope the store will appeal to the many foreign tourists who come to Myeong-dong," an E-mart spokesperson said. "The Myeong-dong branch will likely open sometime around December."

Pierrot Shopping store in COEX, southern Seoul. Yonhap

The store is known to be modeled on Japanese retailer Don Quijote, widely known as a must-go destination for tourists. Like Don Quijote, Pierrot Shopping also offers a huge range of goods.

Pierrot Shopping in Myeong-dong will be the third store of its kind.

In June, E-mart opened its first Pierrot store in COEX, and another in Dongdaemun's Doota Mall, last month.