EBay Korea starts 'Mega G' sale festival

Logo of Mega G Festival hosted by eBay Korea / Courtesy of eBay Korea

EBay Korea began an online sale for products related to K-pop, Korean food and Korean cosmetics this Sunday. The sale will continue on the e-commerce firm's Gmarket Global Shop until Nov. 12

Gmarket Global Shop has been selling Korean goods targeting global customers based on its 20 years of retail knowhow. Gmarket, one of the two e-commerce websites eBay Korea operates along with Auction, collaborates with social media influencers to discover new items and promote them online.

Korean cosmetics firms, in particular, enjoyed soaring sales thanks to popular YouTubers featuring their beauty products on their channels. Only in September, local cosmetics firms like rom&nd, Etude House and Jayjun showed their revenue skyrocketed by 290 percent, 160 percent and 110 percent, respectively, compared to the same month of last year.

Mega G is the biggest sale campaign organized by Gmarket in a link to eBay Korea's annual sales event Big Smile Day. All the Korean products there are on sale for a special price with some items up to 70 percent off.

K-pop groups' new albums will be offered at a discounted price including BTS' album “BE” (deluxe edition). Those who purchase the album will be eligible for various free gifts including a face mask strap, face mask case and key ring. TWICE's second full-length album “Eyes wide open” will also be available together with Monsta X's third full-length album “FATAL LOVE.” Gmarket is planning to sell other K-pop bands' albums scheduled to be released this month too.

K-pop fans will have a chance for a video call with their K-pop idol if they purchase relevant merchandise. Fans of K-pop singer Kang Daniel can apply for a video fan meeting event if they buy an art book, photo book or calendar with his photos. Similar special events are being held for fans who purchase CIX, AB6IX and SECRET NUMBER products.

In the Korean food category, Gmarket is offering mainly beverage products including instant coffee products of Maxim or Kanu. Also available are healthy drinks like pumpkin juice and pomegranate juice, which are popular here now based on their claimed positive effects in skincare.

“The company has launched the Mega G promotion on the side of our biggest shopping festival Big Smile Day for our overseas customers. We have prepared a lot of popular Korean products for special prices exclusively at Gmarket Global Shop,” an eBay Korea official said.

Gmarket Global Shop has close to 8 million followers on Facebook and 60,000 on Instagram, where it promotes Korean products to global customers. It also opened the YouTube channel “INSSAOPPA G” last July and garnered 100,000 subscribers in seven months. Now the channel has over 200,000 subscribers.