Kwangdong Pharmaceutical wins iF Design Award 2019

Kwangdong Pharmaceutical, one of Korea's major drug and beverage manufacturers, has won an iF Design Award 2019, a company spokesman said Tuesday.

He said Kwangdong has grabbed the world-renowned design award in recognition of its design excellence in two categories ― easy check medication and eco easy cap.

Easy check medication /Kwangdong Pharmaceutical

The company already won the easy check medication award from two other world design awards ― the Red Dot Design (Reddot) Award and the International Design Excellence Awards (IDEA).

The spokesman said the company's easy check medication package is designed to prevent doctors from making incorrect prescriptions or providing the wrong medication which may arise from similar package designs of different drug products.

Kwangdong's package takes advantage of the Anatomical Therapeutic Chemical (ATC) classification system so that it can help medical professionals easily tell what the contents are.

Eco easy cap /Kwangdong Pharmaceutical

The company also received the iF Design Award in the category of eco easy cap. This cap is regarded as eco-friendly because it is easily separated from the safety band when the consumer opens a plastic bottle.

The spokesman said the cap is easy to separate and also recyclable. He added the eco-friendly design can help reduce recycling costs.

Kwangdong will make further efforts to develop quality products with innovative designs to better meet consumer needs, the spokesman said.

byb@koreatimes.co.kr