By John Redmond
A Doing Business in Korea (DBIK) seminar titled “Understanding Consumers Through Context: 12 Keywords for the Korean Market Consumer in 2018” will be presented by the Australian Chamber of Commerce in Korea (AustCham Korea) at the Grand Hyatt Seoul on March 28.
Presented by Brandon Chon, guest speaker Ehwa Choi, an expert in content marketing and applied media intelligence from Isentia, will share her perspective on 12 keywords that represent the Korean consumer market in 2018 and how brands can utilize these frameworks for their marketing efforts in Korea.
Powered by technology and inspired by people, Isentia is a media intelligence firm specializing in PR and marketing communications. Isentia provides media monitoring, media analysis and content strategy services.
The seminar takes place from 7:30 to 9 a.m. at Namsan V.
The cost is 40,000 won for members and 50,000 won for non-members and includes a full-course American breakfast.
Tickets are available at austchamkorea.org/austevent/consumerscontext.
Visit fb.com/AustChamKorea for more information.