What tech titans wore to Seoul 'chimaek' outing

Samsung’s Lee Jae-yong carries a plate of fried chicken in southern Seoul, Thursday, wearing an ash-colored Lansmere jacket shown at right. Yonhap / Screenshot from Lansmere website

Even a fried chicken dinner becomes a style event when tech titans are involved. Samsung’s Lee Jae-yong, Nvidia’s Jensen Huang and Hyundai’s Chung Euisun appeared in effortlessly sophisticated looks that once again sparked a public buzz over what they wear.

Samsung Electronics Chairman Lee arrived in an ash-colored blouson jacket from Lansmere, the premium, top-tier line of Samsung C&T’s fashion brand Galaxy. The faux-suede outerwear, priced at 890,000 won ($630) and ideal for the crisp fall weather, reflected Lee’s refined yet approachable style.

Often dubbed Korea’s “sellout man,” a direct translation from a Korean term reflecting that Lee has a track record of turning his wardrobe choices into bestsellers. A Lansmere Golf padded jacket he wore in Abu Dhabi last year quickly sold out, as did a Beanpole Golf vest from his 2022 Vietnam trip.

Hyundai Motor Group Executive Chair Chung opted for a more luxurious look in a goose-down vest by Italian designer Brunello Cucinelli, estimated at around 5 million won ($3,500). Known for its muted colors and sleek design, the piece added a subtle touch of elegance to his casual ensemble.

Nvidia CEO Jensen Huang stayed true to his signature outfit of a black leather jacket and Burberry T-shirt, estimated to cost around $400, a look that has become synonymous with his blend of confidence and ease.

Photos of the Seoul dinner quickly spread online, with many noting how comfortably the three leaders balanced business and style over fried chicken. The ash-colored Lansmere jacket worn by Lee had already sold out following the event.