Daejeon ranks 3rd in national urban brand reputation

Daejeon Mayor Lee Jang-woo says the city will prepare various strategies to further enhance its brand value. Korea Times photo by Shim Hyun-chul

Daejeon Metropolitan City achieved third place in the national urban brand reputation rankings in May, according to the Korea Reputation Center, Monday.

Daejeon recorded a brand reputation index of 1,678,594. This placed Daejeon behind Seoul and Busan and marked a 23.31 percent increase from 1,361,260 in April.

The institute measures and announces the urban brand reputation index for 85 cities nationwide every month, based on big data. The urban brand reputation index is divided into four categories: participation index, media index, communication index and community index.

In this survey, Daejeon's brand reputation index included a participation index of 57,992, a media index of 270,872, a communication index of 671,899 and a community index of 677,831. Daejeon received particularly high scores in the communication and community indices.

Daejeon attributes the rise in its brand reputation index to the increased interest and communication about the city online and in the media. This is seen as a result of the city's achievements in various fields such as the economy, industry and cultural tourism under the eighth-term administration, along with various projects that have heightened interest in Daejeon on social networks.

Daejeon Mayor Lee Jang-woo said, "This achievement is thanks to the active communication and participation of our citizens in creating the value of the city together. Based on this success, Daejeon will prepare various strategies to further enhance the city's brand value while striving to grow with the citizens and develop into a city with global competitiveness."

This article was assisted by generative AI and edited staff of by The Korea Times.