English-speaking people favor 'Hi Seoul' over new slogan: survey

/Yonhap

English-speaking people favor Seoul's former catchphrase "Hi Seoul - Soul of Asia" to its new slogan “I.SEOUL.U,” according to a recent poll.

The poll conducted by SurveyMonkey, the world's largest online survey firm, showed that 66 percent of its respondents said they like "Hi Seoul - Soul of Asia" while 12 percent said they prefer "I.SEOUL.U. - City of Me and You."

The survey showed that 63 percent felt "Hi Seoul - Soul of Asia" better represents Seoul while 11 percent said they prefer "I.SEOUL.U - City of Me and You.”

The poll also showed that 81 percent thought "Hi Seoul - Soul of Asia" is more of an eye-catcher than "I.SEOUL.U." while nine percent prefer the latter.

The survey was conducted with 114 Americans, 111 British and 106 Australians earlier this month.

In October, Seoul selected "I.SEOUL.U" as its new slogan through a public contest, replacing "Hi Seoul" adopted in 2002.