Shaq 'attends' high school in Incheon

Retired NBA superstar Shaquille O'Neal signs autograph for Korean fans who greeted him at the Incheon International Airport, Wednesday. He arrived to promote a global sports brand and also to appear in a local tv show. / Yonhap

Retired NBA superstar Shaquille O'Neal has appeared at a high school in Incheon for the filming of local television show “Off to School.”

He arrived in Korea Wednesday to promote sportswear giant Reebok, and agreed to star in the show.

O'Neal, who is a long-term pitchman for Reebok, will appear at a hand-printing event at the brand's Apgujeong store on Thursday and travel to Busan a day later to celebrate the opening of a new Reebok store.

In Busan, he will appear on a talk show hosted by Jang-hoon, a former basketball star-turned-TV personality.

O'Neal, who made a stunning NBA debut for Orlando Magic in 1992, signed a mega shoe deal with Reebok in 1993 and has enjoyed great popularity with his signature "Shaq Attaq" series.