LG CNS launches robot transformation consulting team to accelerate robotic push

LG CNS CEO Hyun Shin-gyoon, back row fourth from right, pose with employees during a launch ceremony for the RX Innovation Lab at its headquarters in Seoul, Tuesday. Courtesy of LG CNS

LG CNS is stepping up its robot transformation (RX) business, launching a dedicated unit to help enterprises design and execute their robot adoption strategies.

The company announced Wednesday that it has established the RX Innovation Lab, a new specialized team that provides consulting services for customized robot deployment. The lab supports the full RX adoption process, from identifying optimal use cases based on a company’s work environments and goals to redesigning workflows and validating productivity through proof of concept (PoC) testing.

With the newly launched unit, the company offers a three-stage program — insight, design and proof — to help clients develop the most effective robot transformation strategies.

In the insight stage, it will analyze the client’s industry characteristics, on-site conditions and business processes to identify areas where robots can be implemented. As for the design phase, it selects the most suitable robotic solutions, such as autonomous mobile robots (AMRs) and humanoids, and redesigns workflows that balance human and robot roles and that incorporate safety and quality standards.

The final proof stage involves training robots with worker behavior data and validating the full system through PoC projects to assess feasibility, productivity gains, safety levels and overall operational efficiency in real industrial settings.

Unlike traditional automation, which focuses on individual tasks, the company pursues RX by redesigning entire workflows.

“Robot transformation is not just about automating tasks but about redesigning and innovating productivity from the perspective of entire business processes,” LG CNS CEO Hyun Shin-gyoon said.

“Leveraging our physical artificial intelligence (AI) capabilities, LG CNS will build RX models optimized for real-world industrial environments and help clients accelerate growth and achieve new levels of productivity.”

The company has already executed multiple robotic PoC projects across logistics, retail and manufacturing operations. Drawing on experience from hundreds of logistics center automation projects, it has developed expertise in a wide range of robotics applications, including warehouse automation robots, AI-powered picking robots, AMRs and automated guided vehicles.

With the launch of this new team, LG CNS completes its enterprise innovation support framework spanning digital transformation (DX), AI transformation (AX) and RX.

The company already operates an innovation studio that drives DX and a generative AI studio that advances AI-based workplace innovation, delivering around 140 client innovation programs.

The company is also strengthening its physical AI capabilities, partnering with U.S.-based robotics intelligence developer Skild AI and dual-arm humanoid firm Config Intelligence to advance an industry-tailored robot foundation model.

The company has also built its own integrated robot operations platform to control and manage heterogeneous robots, and recently made a strategic investment in U.S. humanoid robotics startup Dexmate, securing in-house hardware design capabilities.