AIA Korea promotes healthier living at Seoul marathon

AIA Korea CEO Nathan Chuang, front row fifth from left, poses during the company’s participation in the 2025 JTBC Seoul Marathon, Sunday. The insurer took part in one of the nation’s most iconic races as an official sponsor for the third consecutive year. Courtesy of AIA Korea

AIA Korea participated in the 2025 JTBC Seoul Marathon Sunday as an official sponsor for the third consecutive year, the company said Monday.

This year, the insurer expanded its involvement in one of the nation’s most iconic races by introducing a new campaign, “Run Together, Give Together,” reaffirming its commitment to helping people live healthier, longer and better lives.

The marathon featured a distinctive AIA-exclusive experience. Team AIA runners trained under Korean women’s marathon legend Kwon Eun-joo and her professional coaching team, ran side by side during the event and enjoyed special access to the AIA experience booth in Yeouido Park, dedicated to celebrating runners and promoting health and wellness.

A total of 730 AIA runners took part, including customers, AIA Premier Partners’ master planners, telesales representatives and employees, many of whom were first-time marathoners.

Alongside the new campaign, AIA Korea pledged to donate 100 million won ($70,000) to the National Cancer Center.

“It is an honor for AIA Korea to sponsor the JTBC Seoul Marathon for the third year in a row,” AIA Korea CEO Nathan Chuang said. “Together with our health and wellness ambassador Sean, we are very pleased to leverage this event to promote running, one of the simplest and most effective ways to improve physical and mental health.”

He continued, “Each year, this event helps us fulfill our purpose of helping people live healthier, longer and better lives, especially as we turn every step of our Team AIA runners into meaningful support for cancer patients and their families through our partnership with the National Cancer Center.”

Lee Guen-seok, director of the National Cancer Center, expressed gratitude. “This donation will provide essential financial support for patients who continue their cancer treatment despite financial hardship, offering them hope and helping them preserve their dignity as they fight their illness," Lee said.