my timesThe Korea Times
  1. Business
  2. Banking & Finance

Mirae Asset launches AI-powered ad campaign for retail government bonds

Listen
By Lee Kyung-min
  • Published KST
A screen capture of a new Mirae Asset Securities advertisement created using artificial intelligence technology / Courtesy of Mirae Asset Securities

A screen capture of a new Mirae Asset Securities advertisement created using artificial intelligence technology / Courtesy of Mirae Asset Securities

Mirae Asset Securities has released a new advertisement created using artificial intelligence (AI) technology on its YouTube channel, the company said Tuesday.

The ad promotes the stability and long-term investment value of government bonds for retail investors, widely known as Korea Treasury Bonds (KTB). Mirae Asset is the exclusive distributor of retail government bonds.

Using the concept of a Formula 1 racing competition, the ad conveys the key strengths of retail government bonds.

During the race, the Mirae Asset Securities Retail Government Bond racer maintains a steady lead, highlighting advantages such as guaranteed principal, regular and stable interest income, compound interest upon maturity and tax incentives.

AI technology was used throughout the entire video production process, not only for visual effects and editing, but also for sound design, narration and detailed animation.

This is part of Mirae Asset’s continued efforts to integrate AI into its digital marketing strategy, expanding opportunities for customer engagement online.

In June, the company launched an ad titled “Global Asset Allocation Full Course,” which compared global asset allocation strategies to a multicourse meal, helping investors more easily understand the principles and benefits of diversified portfolios.

The firm also released an English-language animation in which generative AI was used to develop characters and craft the story arc. These initiatives have been praised not just as visual experiments, but as effective tools for delivering the company’s brand message.

“Producing AI-powered ads is more than just adopting new technology — it fundamentally transforms how we communicate with consumers. We will continue to introduce fresh and differentiated content through various innovative experiments,” a Mirae Asset official said.