Hanwha Life unveils AI strategy, new services at AI DAYS 2025
Kwon Hyeuk-woong, second from right, and Lee Kyung-keun, right, co-CEOs of Hanwha Life Insurance, listen to an employee during their visit at a booth during AI DAYS 2025 at the company's headquarters in Seoul, Wednesday. Courtesy of Hanwha Life Insurance
Hanwha Life Insurance outlined its artificial intelligence (AI) vision and strategic road map for driving innovation and growth at its internal event, AI DAYS 2025 (Shaping the Future with AI & LIFEPLUS), the company said Thursday.
Held at the company’s Seoul headquarters on Wednesday, the event brought together co-CEOs Kwon Hyeuk-woong and Lee Kyung-keun, along with employees, as the insurer shared its AI achievements and future plans.
The company presented three strategic priorities to advance AI innovation during the event: innovating AI services centered on core insurance operations; creating services that deliver value to customers beyond finance into everyday life; and reinforcing financial AI leadership by enhancing employees’ AI knowledge and application skills.
In particular, the company emphasized how AI services have been applied in core insurance operations to improve operational efficiency and customer experience.
Examples include the AI Contact Center, which was launched earlier this year for real-time customer support and consultation, and AI STS, an intelligent sales training system designed to enhance agents’ sales skills.
At the event, employees also voted for the services they were most excited about. The AI translation service, which facilitates communication between international clients and agents, and the subscription planning AI agent, which delivers data-driven, optimized insurance plans, were selected.
Both services are scheduled for pilot testing in the second half of this year before being fully implemented.
“Our goal is to move beyond traditional insurance and become a life-solution partner that accompanies customers throughout their lives,” Kwon said. “AI will be the core enabler, providing the foundation to deliver customized financial and lifestyle solutions tailored to each customer’s unique needs.”
Hanwha Life has been accelerating the expansion of its dedicated AI organizations, establishing the AI Research Institute and the Hanwha AI Center to drive financial innovation.
The company also continues to invest in enhancing the AI capabilities of its employees, including hosting specialized training sessions with professors from Stanford University.