MyK Festa to bring K-pop, food, comics and more to Seoul in June

The official poster for "2025 MyK Festa," scheduled for June 19 to 22 at Seoul's Olympic Park / Courtesy of the Ministry of Culture, Sports and Tourism

A large festival celebrating Korean culture is set for Seoul's Olympic Park from June 19 to 22, bringing together music, food, webtoons and more for fans of the Korean wave, or "hallyu."

The Ministry of Culture, Sports and Tourism announced Thursday that it will host the inaugural MyK Festa in partnership with the Korean Foundation for International Cultural Exchange.

The four-day event is designed as an "immersive festival that highlights the full spectrum of Korean lifestyle and cultural exports, from K-pop and traditional music to TV dramas, comics and cuisine," according to the ministry.

The opening concert on June 19 will feature a plethora of K-pop acts including rapper Lee Young-ji, girl group aespa and rookie acts Illit and Hearts2Hearts. On June 21, K-pop girl group ITZY and solo artist Chungha are set to perform, adding star power to the lineup.

Talks and conferences will offer further insights into the cultural industries behind hallyu. A June 20 international conference will feature prominent speakers, including Billboard President Mike Van and Lee Young-ah, chief strategy officer of Korean beauty retailer Olive Young.

The festival will also include exhibitions and interactive booths for Korean culture enthusiasts. More than 100 Korean companies across sectors such as music, drama, comics and food will showcase their content and products at the Handball Gymnasium inside the park.

K-food pop-up markets will give visitors a chance to sample Korean dishes, while business consultations will be held at the park's Haneol Plaza with some 200 Korean companies seeking to expand overseas.

"Hallyu has grown beyond pop culture to influence a wide range of industries, building passionate global fan bases and leading trends in global culture and consumption," said Yoon Yang-soo, director of content policy at the ministry.

"We hope this event will encourage more fans to visit Korea and help expand the industrial and cultural value of the Korean wave."