Crypto meets football: Bithumb signs sponsorship deal with FC Seoul

FC Seoul players, including Ki Sung-yueng, second from left, and Jesse Lingard, third from left, pose with the club's official jerseys featuring the Bithumb logo, as the crypto exchange will serve as an official sponsor of the football club for the 2025 season. Courtesy of Bithumb

Bithumb, the second-largest cryptocurrency exchange in Korea by trading volume, has signed a sponsorship deal with FC Seoul as part of its outreach efforts to provide customers with unique experiences, the company said Friday.

The project, which began last year, is the exchange’s eighth initiative, designed to contribute to society across various cultural fields, including sports and the arts.

FC Seoul, managed by GS Sports, is one of the most popular professional football clubs in Korea, holding records such as being the first K League team to surpass 500,000 spectators in a single season.

The club, which features star players such as Jesse Lingard and Ki Sung-yueng, has the highest average home game attendance among domestic professional sports teams.

Under the partnership, Bithumb will be an official sponsor of FC Seoul for the 2025 season, participating in various collaborative marketing activities, including jersey sponsorship, promotional events during home matches and other joint initiatives aimed at enhancing fan engagement.

Starting with their first home match of the season against Gimcheon Sangmu FC on Wednesday, FC Seoul players will sport the Bithumb logo, prominently displayed at the center of their official jerseys.

Special benefits have also been prepared for Bithumb users and football fans. The users will have access to exclusive experiences such as player escort opportunities, stadium tours and special match-day invitations.

Through ongoing collaborations, the two sides plan to continue to introduce unique marketing initiatives that offer engaging and memorable experiences for fans.

“We are thrilled to join forces with FC Seoul, one of Korea’s leading football clubs,” Bithumb Service Manager Moon Seon-il said. “Moving forward, we will remain committed to fostering a healthy virtual asset investment culture while actively contributing to the growth and promotion of domestic football.”