Kyobo Life CEO prioritizes customer-centric innovation

Kyobo Life Insurance CEO and Chairman Shin Chang-jae speaks during a seminar at a training center in Cheonan, South Chungcheong Province, Jan. 10. Courtesy of Kyobo Life Insurance

Over 800 executives, team leaders, sales managers and mid-level employees of Kyobo Life attended the firm’s business strategy meeting where the company CEO outlined customer-centric innovation and needs-specific marketing as a vision for this year, the life insurer said Monday.

“We must be quick to identify customers' unmet needs and pain points, a critical step toward developing products and services unmatched by other industry peers,” Kyobo Life Insurance CEO and Chairman Shin Chang-jae said during the meeting in Cheonan, South Chungcheong Province, Friday.

Customer experience will be upgraded, he said, propelled by continued communications across sales, marketing and aftersales customer care services.

He attended a lunch with managerial figures, sharing concerns raised by customer-facing sales representatives and boosting morale to further spur sales.

“I express my deepest gratitude to the employees whose performances were powered by principled sales practices amid fierce market competition,” he said.

“I ask all of the talented figures to become Kyobo ambassadors to bolster our brand value.”

Kyobo Life plans to roll out products that can meet the needs of customers with growing focus on health care and family.

Its marketing will be strengthened, driven by a variety of market-leading products and services.

Kyobo Life’s net income in the first nine months of last year came to 876 billion won ($595 million), up 17.8 percent from the year before.