What do the SeoulCity Series building block sets depict?

The Gwanghwamun Square model includes Gwanghwamun, the main gate of Gyeongbok Palace, statues of Adm. Yi Sun-sin and King Sejong, and the Garden of Gratitude. The Hangang Bus model features the ferry service on the Han River and one of its docks.

Why is the Seoul Metropolitan Government releasing building block sets instead of only finished souvenirs?

The city said it wanted the assembly process itself to be an experience, moving away from traditional souvenirs sold already finished. The sets are intended to let residents and tourists experience Seoul’s landmarks and changing city life by assembling them.

Seoul launches building block sets of Gwanghwamun Square, Hangang bus

Q: Where can people buy the Gwanghwamun Square and Hangang Bus building block sets, and how much do they cost?

The Gwanghwamun Square set costs 62,900 won ($44), and the Hangang Bus set costs 43,900 won ($31). They will be available at Seoul My Soul Shop, Dongdaemun Design Plaza’s online and offline stores, Oxford’s official online store and some E-mart outlets.

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Summary

The Seoul Metropolitan Government will release limited-edition building block sets featuring Gwanghwamun Square and the Hangang Bus on Thursday, in collaboration with Korean brand Oxford. The two SeoulCity Series sets let residents and tourists assemble models of Seoul landmarks and city life. The Gwanghwamun Square set includes the Garden of Gratitude, while the Hangang Bus set depicts the river ferry service and one of its docks. The city said it plans to expand its merchandise to cover Seoul’s seasons, events, policies and new spaces.

Key Facts

The Gwanghwamun Square set costs 62,900 won ($44), while the Hangang Bus set costs 43,900 won ($31).
The sets will be sold at Seoul My Soul Shop, Dongdaemun Design Plaza’s online and offline stores, Oxford’s official online store and some E-mart outlets.
The Garden of Gratitude honors the 22 nations that supported South Korea during the 1950-53 Korean War.
The Garden of Gratitude drew 500,000 visitors within 160 days of opening.
Kim Hyung-rae, the city’s director of public relations planning, said the sets let residents and tourists build and experience the city themselves.

By Jhoo Dong-chan

Published Oct 29, 2026 2:56 pm KST

A promotional image of the limited-edition Oxford building block sets featuring Gwanghwamun Square / Courtesy of Seoul Metropolitan Government

The SeoulCity Series consists of two sets designed to let residents and tourists experience Seoul’s landmarks and changing city life by assembling them, the city said Wednesday.

The Gwanghwamun Square set includes Gwanghwamun, the main gate of Gyeongbok Palace, statues of naval hero Adm. Yi Sun-sin and King Sejong, the inventor of the Korean alphabet, and the Garden of Gratitude. It is the first time the garden, a memorial honoring the 22 nations that supported South Korea during the 1950-53 Korean War, has been made into merchandise. The garden drew 500,000 visitors within 160 days of its opening.

The Hangang Bus set features the city’s ferry service on the Han River along with one of its docks.

The city said it focused on making the assembly process itself an experience, moving away from traditional souvenirs that are sold already finished.

The Gwanghwamun Square set costs 62,900 won ($44) and the Hangang Bus set 43,900 won ($31). They will be available at Seoul My Soul Shop, Dongdaemun Design Plaza’s online and offline stores, Oxford’s official online store and some E-mart outlets.

The city plans to expand its merchandise to cover Seoul’s seasons, events, policies and new spaces.

“These sets are a new type of Seoul merchandise that lets residents and tourists build and experience the city themselves,” said Kim Hyung-rae, the city’s director of public relations planning.

This article was published with the assistance of generative AI and edited by The Korea Times.

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