Seoul Jewelry Week returns with AI-powered styling pop-up, runway show tied to fashion week
Summary
Seoul Jewelry Week 2026 will run across Seoul from Sept. 1 to 15 with more than 100 local jewelry brands taking part. The city event includes storewide discounts, an AI-powered styling pop-up, a runway show tied to Seoul Fashion Week, industry seminars and exhibitions. It is organized through the Seoul Jewelry Support Center, which helps small and mid-sized brands with design, branding and market access.
Key Facts
- Eighty Seoul-based jewelry brands are joining a joint promotion called Ring Week in Seoul, offering discounts and gifts with purchase at stores and online shops through Sept. 15.
- The pop-up and runway show will run from Tuesday through Sunday at Dongdaemun Design Plaza’s B the B, a lifestyle space operated by the Seoul Business Agency.
- The pop-up features 16 brands and lets visitors use an AI tool for personalized jewelry recommendations, try on pieces and buy them by scanning QR codes linked to each brand’s online store.
A promotional poster for the "Seoul Jewelry Week 2026" / Courtesy of Seoul Metropolitan Government
More than 100 Seoul-based jewelry brands are taking part in "Seoul Jewelry Week 2026," a citywide promotional event running Sept. 1-15 that includes storewide discounts, a runway show, an AI-powered styling pop-up and industry seminars, the Seoul Metropolitan Government said.
Now in its 11th year, the event is organized through the Seoul Jewelry Support Center, a city-run platform based in Jongno District's Seosulla-gil area — a historic jewelry-making district — that helps small and mid-sized jewelry brands with design, branding and market access, the government said.
As part of the event, 80 Seoul-based jewelry brands are offering discounts and gifts with purchase at their stores and online shops through Sept. 15 under a joint promotion called "Ring Week in Seoul," with details available on the event's official website (jewelryweek.co.kr).
From Tuesday through Sunday, coinciding with Seoul Fashion Week, a pop-up and runway show will run at Dongdaemun Design Plaza's B the B, a lifestyle space operated by the Seoul Business Agency.
Visitors to the pop-up, which features 16 brands, can use an AI tool to get personalized jewelry recommendations, try on pieces and purchase them by scanning a QR code linked to each brand's online store. A runway show on Friday will present designs from 10 Seoul jewelry brands in two sessions — one for industry buyers and distributors, the other open to the public through an online application.
A two-day seminar series called "K-Jewelry Insight" will be held Sept. 10-11 at the Seoul Museum of Craft Art, featuring brand strategist Noh Hee-young on the first day and three Seoul jewelry brand founders sharing growth strategies on the second.
Two exhibitions are also running at the Seoul Jewelry Center: "Affinita," showcasing work from seven Korean and seven Italian jewelry brands through Saturday, and "THE TOUCH," spotlighting 14 master Seoul artisans from Sept. 9-15.
"Seoul is home to many jewelry brands with excellent design and craftsmanship, but as small operations, they often struggle to reach consumers and distribution networks on their own," the city said in a statement.
This article was published with the assistance of generative AI and edited by The Korea Times.
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