Netflix, McDonald's team up in US for 'KPop Demon Hunters' themed meals with Korean-inspired flavors

A promotional poster advertises new "KPop Demon Hunters" meals, announced by McDonald's in collaboration with Netflix, Wednesday. Captured from McDonald’s U.S. account on X (formerly Twitter)

The universe of Netflix’s animated hit “KPop Demon Hunters” is moving from the screen to the McDonald’s menu in the United States.

The fast-food giant has partnered with Netflix on a limited-time rollout of two meals built around the film’s rival bands, as the Oscar-winning title continues to draw global attention.

Netflix announced Wednesday that the two themed meals will launch March 31. The promotion lets fans pick a side between meals tied to the film’s three-member girl group, Huntrix, and its rival five-member boy band, the Saja Boys.

In “KPop Demon Hunters,” the two groups form a rivalry for fans’ loyalty. McDonald’s frames the promotion as a menu-based showdown. The meals also include collectible photocards that unlock exclusive content related to the film.

A promotional video for the new "KPop Demon Hunters" collaboration meals by McDonald's U.S. / Captured from X (formerly Twitter)

The menu items feature Korean-inspired flavors. The Huntrix meal includes Ramyeon McShaker Fries, which feature a savory ramen-seasoning flavor. Customers who order the Saja Boys meal will receive the Spicy Saja McMuffin, inspired by the flames of the film’s villain, Gwi-Ma.

The lineup also provides a spicy Saja Boys Sauce. The Derpy McFlurry, an ice cream dessert inspired by the tiger character Derpy, will also roll out as part of the promotion.

“KPop Demon Hunters has ignited an incredibly passionate global fandom, and we’re always looking for authentic ways to bring fans deeper into the worlds they love,” Marian Lee, chief marketing officer at Netflix, said in a news release.

This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.