TWICE’s Victoria’s Secret collaboration sparks buzz

TWICE's Nayeon, left, and Jihyo / Captured from Victoria's Secret PINK

K-pop girl group TWICE, long known for its bright, girl-next-door concept — has surprised fans with a new collaboration with lingerie brand Victoria’s Secret, presenting a bold and stylish twist that is now gaining traction online.

Victoria’s Secret unveiled a new photo shoot featuring members Nayeon, Jihyo, Momo and Tzuyu through its PINK brand's official account. In the images, the four members pose with alphabet props that together spell “PINK,” blending the brand’s youthful aesthetic with a more confident and mature visual concept.

TWICE's Momo, left, and Tzuyu / Captured from Victoria's Secret PINK

The collaboration follows the group’s appearance at the 2025 Victoria’s Secret Fashion Show held in New York last October. At the event, the members performed “This Is For” along with “Strategy,” a track from the soundtrack of the popular Netflix film “KPop Demon Hunters.” TWICE drew attention not only for the live performance but also for the members' styling, which included fur boots and bodysuit-inspired outfits.

After the show, some international fans shared online that they had purchased the same lingerie items worn by the members, adding to the collaboration’s viral momentum and highlighting how K-pop influence continues to shape global pop-culture and fashion trends — particularly among millennial and Gen Z audiences.

Industry watchers say the partnership reflects how TWICE has expanded its image in recent years, moving beyond its early bubble-gum pop identity to embrace more diverse concepts while continuing its ongoing world tour “THIS IS FOR,” which began in July last year.

This article from Xportsnews is adapted by a generative AI system and edited by The Korea Times.