Tardy but trendy: G-Dragon turns heads with bold fashion at Seoul brand event

G-Dragon / Xportsnews

G-Dragon of BigBang is once again under scrutiny for tardiness — this time arriving late to his own promotional event.

On June 13, a launch party for a new highball product featuring G-Dragon’s artwork was held at the Grand Hyatt Seoul in Hannam-dong. The photo session was originally scheduled for 7 p.m., but the star arrived more than 40 minutes late, showing up around 7:40 p.m. in a Cybertruck wrapped with the logo of his fashion brand, PEACEMINUSONE. Without offering any greeting, he briefly posed for photos before moving into the main venue.

G-Dragon / Xportsnews

This was not the first time G-Dragon has been criticized for being late. On March 29, he held the Korean leg of his 2025 world tour Übermensch at Goyang Sports Complex — his first concert in eight years. Despite high anticipation, the show began 74 minutes behind schedule due to adverse weather, sparking frustration among fans.

The June 13 event celebrated the launch of a highball product that features G-Dragon’s original artwork. As part of the event, the singer announced he would donate 880 million won ($635,000), symbolizing the infinity sign (8), to the Just Peace Foundation, where he serves as honorary chairman. The donation will support youth alcohol addiction treatment programs.

G-Dragon / Xportsnews

G-Dragon with bold fashion / Xportsnews

G-Dragon with red sunglasses / Xportsnews

G-Dragon / Xportsnews

G-Dragon with eye-catching nails / Xportsnews

This article from Xportsnews is translated by a generative AI system and edited by The Korea Times.