Swarovski collaborates with Viktor&Rolf

By Rachel Lee

Austrian jewelry brand Swarovski has again made several collaborations for its Atelier line for the spring and summer 2015 collection.

Atelier Swarovski is the luxury crystal accessories line launched in 2007. Leading designers, including Karl Lagerfeld and Maison Martin Margiela, have worked on it.

According to the company, the latest collaborations include avant-garde fashion house Viktor&Rolf, Belgian architect Vincent Van Duysen and Chinese fashion designer Masha Ma.

“For Spring/Summer 2015, we are delighted to have worked with three of our most inspirational past collaborators from the worlds of fashion and architecture,” said Nadja Swarovski, a member of the Swarovski executive board.

“Their distinctive and uncompromising design visions, coupled with a shared passion for using crystal as a creative medium, have resulted in one of Atelier Swarovski’s most impactful seasonal collections so far.”

Viktor&Rolf’s “Red Velvet Rock,” which was first previewed at their haute couture show last year, will join the existing range. Flocked in red velvet and set with crystals, the range includes rings, necklaces, earrings and cuffs in gray and black velvet flocking.

Vincent Van Duysen this time explores further the potential of crystal by creating sculptural shapes.

For more information, visit www.atelierswarovski.com.