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Seoul Fashion Showcase Starts Next Week

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By Cathy Rose A. Garcia

Staff Reporter

After Milan, Paris and New York, it is now Seoul's turn to be under the fashion spotlight.

A flurry of 2010 spring/summer collections will begin Monday, with the Seoul Fashion Artists Association's (SFAA) two-day Seoul Collection. The much bigger Seoul Fashion Week (SFW), organized by the Seoul Metropolitan Government and Seoul Business Agency, will run eight days from Oct. 16 to 23.

Modern Natural for Spring

The SFAA, a select group of designers, is staging its 39th Seoul Collection Oct. 12 and 13, at the EL Tower, Yangjae-dong in southern Seoul. Their overall theme for spring and summer is ``modern natural,'' with the fashion collections characterized by soft silhouettes and feminine sensibilities. The main colors will be blue, orange, green and white, and fabrics will be light and eco-friendly.

The first day of shows will feature designers Bakangchi, Jinteok, Pak Dong-jun, Rosungun, Rubina and Shin Jang-kyoung.

Bakangchi will pay homage to the punk movement of the '70s, while adding a modern British twist in the collection themed as ``punk + contemporary = puntemporary.'' On the other hand, Pak Dong-jun was inspired by the characters Christine and Raoul from ``The Phantom of the Opera,'' creating romantic and classically cut dresses, blouses and jackets.

Designers Kim Eun-hee, Kim Dong-soon, Park Jae-won, Park Youn-soo, Choi Yen-ok, Sul Yun-hyoung and Kim Chul-ung will stage their fashion shows Oct. 13.

Park Youn-soo's collection is inspired by abstract artist Kristin Baker's ``The Raft of Perseus,'' using swirling colors, geometric patterns and flowing fabrics. Sul Yun-hyoung goes for a free, easy but extremely feminine look for mini- and shirt dresses in silk, cotton and silk jersey fabrics.

Global Fashion at Seoul Fashion Week