How can foreign tourists claim the Hanwoo Gourmet Tour discount in Busan?

Visitors must photograph their hanwoo dish at a participating restaurant, post the photo on their personal Instagram account, and scan the restaurant’s QR code to register their visit and post. They then show staff the completed registration screen.

Which Busan restaurants are participating in the Hanwoo Gourmet Tour, and what dishes do they serve?

The participating venues are Yukhwamok and Sogonggan in Haeundae, Gwangalli Eonyang Bulgogi Busanjip in Suyeong, and Gombo Sikdang in Sasang. Their signature offerings include charcoal-grilled rib eye, premium hanwoo steak and bulgogi.

How many foreign visitors can receive the Busan hanwoo meal subsidy, and what is the program budget?

Up to 100 foreign visitors can receive the subsidy at each of the four restaurants, for a combined maximum of 400. The total budget is 12 million won, with up to 3 million won assigned to each restaurant.

Busan offers foreign tourists up to $23 off Korean beef meals

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Summary

Busan launched the Hanwoo Gourmet Tour on Friday, offering foreign visitors up to 30,000 won off hanwoo meals at four restaurants through Nov. 6. The pilot is jointly run by the Busan Metropolitan Government and the Hanwoo Board, and visitors claim the subsidy by posting a meal photo on Instagram and registering with a restaurant QR code. The city will review participation and results after the pilot to decide whether to expand it.

Key Facts

The four participating restaurants are Yukhwamok and Sogonggan in Haeundae District, Gwangalli Eonyang Bulgogi Busanjip in Suyeong District, and Gombo Sikdang in Sasang District.
Each restaurant can provide the subsidy to up to 100 foreign visitors, for a total limit of 400 participants.
The program has a total budget of 12 million won, with up to 3 million won allocated to each restaurant.
All four restaurants were selected for the city’s Taste of Busan 2026 guide, and Gombo Sikdang has specialized in hanwoo for about 50 years.
English, Chinese and Japanese guide posters and table signs are available at the restaurants, and the city plans to promote the program through Visit Busan.

By Jhoo Dong-chan

Published Oct 23, 2026 11:29 am KST

The Yukhwamok restaurant / Courtesy of Busan Metropolitan City

Foreign tourists in Busan can get up to 30,000 won ($23) off a meal of "hanwoo," Korea’s native beef, at four local restaurants through a pilot program that runs through Nov. 6, the city government said Friday.

The Hanwoo Gourmet Tour, which began Friday, is jointly run by the Busan Metropolitan Government and the Hanwoo Board, a body that promotes consumption of the domestic beef breed. It is open to foreign nationals visiting or staying in the southeastern port city.

The participating restaurants were all selected for Taste of Busan 2026, the city’s annual guide to notable local eateries. They are Yukhwamok and Sogonggan in Haeundae District, Gwangalli Eonyang Bulgogi Busanjip in Suyeong District and Gombo Sikdang in Sasang District. Their signature dishes range from charcoal-grilled rib eye and premium hanwoo steak to bulgogi, thinly sliced marinated beef. Gombo Sikdang has specialized in hanwoo for about 50 years.

To join, visitors take a photo of their hanwoo dish at a participating restaurant and post it on their personal Instagram account. They then register their visit and the post by scanning a QR code displayed in the restaurant and show the completed registration screen to staff.

Up to 100 foreign visitors at each restaurant, or 400 in total, can receive the subsidy. The program has a total budget of 12 million won, with up to 3 million won allocated per restaurant.

Guide posters and table signs in English, Chinese and Japanese have been placed in the restaurants, and the program will also be promoted through channels such as the city’s tourism portal Visit Busan.

The city said it will review participation and results after the pilot ends to decide whether to expand the program.

“The program was designed so that foreign tourists visiting Busan can experience both the city’s diverse food culture and the excellence of hanwoo,” a city official in charge of public health said.

This article was published with the assistance of generative AI and edited by The Korea Times.

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