What activities can foreign tourists join through Korea in Motion?

Foreign visitors can learn marbling from Painters performers, make souvenirs modeled on Nanta props, take a taekwondo session connected to Jump, and play Korean traditional instruments after attending a traditional music performance.

How will Korea in Motion help international visitors understand Korean theater performances?

The campaign includes nonverbal shows that rely on movement, sound and music, while dialogue-based performances can be followed through AI-powered smart glasses that display subtitles. Visitors can also try the glasses at pop-up booths through Oct. 29.

Where and when will Korea in Motion performances and promotions take place?

Highlights will be presented in the outdoor yard of HiKR Ground in Seoul’s Jung District from Saturday to Sunday and on Oct. 24-25. Promotional booths will operate at HiKR Ground and Daehangno through Oct. 29, while the wider campaign runs through Nov. 30.

Foreign travelers get discounted tickets, interactive perks in new Korean theater campaign

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Summary

Korea in Motion will offer foreign travelers discounted Korean theater tickets and immersive experiences through Nov. 30. The Korea Tourism Organization, Ministry of Culture and Korea Performing Arts Tourism Association are promoting performances in major inbound markets, including China, Japan, Taiwan, the United States, Hong Kong and Singapore. Visitors can use AI-powered subtitle glasses and join activities such as marbling, souvenir-making, taekwondo and traditional-instrument sessions. Selected productions will be showcased at HiKR Ground in Seoul on weekends and Oct. 24-25.

Key Facts

The campaign will promote nonverbal performances and dialogue-based shows supported by AI-powered smart glasses displaying subtitles.
Experience programs include marbling with cast members of Painters, prop-inspired souvenir making linked to Nanta, taekwondo with Jump, and Korean traditional-instrument sessions.
Highlights from Anarchist and the musical Finding Kim Jong-wook will appear in HiKR Ground’s outdoor yard from Saturday to Sunday and from Oct. 24-25.
Pop-up booths at HiKR Ground and in Daehangno will provide show information and subtitle-glasses demonstrations through Oct. 29.
The campaign is intended to reduce language barriers and make Korean performances a major reason for visiting Korea.

By Jhoo Dong-chan

Published Oct 15, 2026 2:02 pm KST

Members of the Yangju Pungryu Music Society perform 'Sujecheon,' a traditional Korean court music piece, during the 21st Changsinje concert at the Sejong Center for the Performing Arts in central Seoul, Sunday. Yonhap — Members of the Yangju Pungryu Music Society perform "Sujecheon," a traditional Korean court music piece, during the 21st Changsinje concert at the Sejong Center for the Performing Arts in central Seoul, Sunday. Yonhap

Travelers visiting Korea this fall will have a front-row seat to the country’s theatrical stage, complete with discounted tickets and immersive hands-on experiences alongside local performers through Nov. 30.

Dubbed “Korea in Motion,” the initiative brings together the Korea Tourism Organization, the Ministry of Culture and the Korea Performing Arts Tourism Association in a coordinated push to elevate live performances from a casual evening out to a cornerstone of the Korean travel experience.

During the campaign period, the agency will run special promotions with online travel agencies targeting major inbound markets, including China, Japan, Taiwan, the United States, Hong Kong and Singapore.

The lineup includes nonverbal performances, which tell stories through movement, sound and music without dialogue, as well as shows with dialogue that foreign audiences can follow using artificial intelligence-powered smart glasses that display subtitles.

For the first time, the agency has also partnered with production companies to offer experience programs. After “Painters,” a show in which performers create works of art live on stage, audiences can learn the marbling art technique from cast members and make their own keepsakes.

“Nanta,” a comic percussion show using kitchen utensils, lets visitors make souvenirs modeled on its stage props. “Jump,” a martial arts comedy, offers a taekwondo session, while a traditional music performance offers participants a chance to play Korean traditional instruments.

Highlights from participating productions, including “Anarchist” and the musical “Finding Kim Jong-wook,” will be showcased from Saturday to Sunday and from Oct. 24-25 in the outdoor yard of HiKR Ground, the agency’s tourism promotion center in Seoul’s Jung District.

Pop-up booths at HiKR Ground and in Daehangno, Seoul’s theater district, will provide show information and let visitors try on the subtitle glasses through Oct. 29.

“We prepared this campaign to lower language barriers so foreign tourists can fully enjoy Korean performances, while comprehensively promoting hands-on cultural activities linked to these shows,” said Baek Man-seong, head of the culture ministry's Hallyu Content Team.

“We will continue to strengthen our marketing so that attending a Korean performance grows beyond a pleasant pit stop on a trip and becomes a major reason and purpose for visiting Korea in itself.”

This article was published with the assistance of generative AI and edited by The Korea Times.

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