Lotte launches special hotel packages to celebrate double Michelin Key win

A view of Signiel Seoul / Courtesy of Lotte Hotels & Resorts

Lotte Hotels & Resorts announced Sunday that its luxury properties, Signiel Seoul and Signiel Busan, have each earned two keys in the Michelin Key selection for exceptional hospitality. To mark the achievement, both hotels are launching special Michelin Moment packages.

The newly introduced Michelin Key rating system evaluates hotels worldwide on service, facilities, location and overall guest experience, awarding from one to three keys. The first-ever selections were revealed by the Michelin Guide on Oct. 8.

Signiel Seoul and Signiel Busan received two keys, which Michelin defines as properties that are "unique in every way, where a memorable experience is always a guarantee," and "(hotels) of character and charm, run with obvious pride and considerable care."

Signiel, the only Korean hotel brand to achieve the distinction, is offering special packages to celebrate the recognition.

The Signiel Seoul package includes a one-night stay and two 20,000-won hotel credits. Signiel Busan offers two options: a one-night stay with a two-level room upgrade, or a one-night stay with a signature dinner for two at Chao Lan, plus 2 p.m. late checkout and a valet service.

Reservations are available through Oct. 31 with stays valid until March 1, 2026.

A view of Signiel Busan / Courtesy of Lotte Hotels && Resorts