Hollywood stars show love for K-food

Model and entrepreneur Kim Kardashian posted photos from her Seoul trip on her Instagram account. Captured from Instagram

Hollywood stars are expressing their affection for Korean foods.

Model and entrepreneur Kim Kardashian shared a glimpse into her daily life during a trip to Korea. In an Instagram story posted on Saturday, she uploaded photos of a convenience store aisle filled with various cup noodles and a traditional Korean meal at a restaurant featuring side dishes such as seasoned vegetables and kimchi. Her posts revealed her enjoyment of Korean cuisine. With meat sizzling on the grill and soju to wash it down, she attracted significant attention for her engagement with Korean culture and cuisine.

Actress Gwyneth Paltrow also recently uploaded a video on her Instagram, featuring herself making Korean-style steak and eggs. She revealed her love for Korean cuisine by saying, “My take on Korean steak and eggs — made with love, a little heat, and packed with flavor. ”

In the video, Paltrow skillfully combined various seasonings such as soy sauce, gochujang (red chili paste), garlic and ginger.

The response was enthusiastic, not only from international fans but also Koreans. One commenter marveled, “It looks delicious even to Koreans,” while others said, “The kimchi finish on it looks divine. I would devour that” and “To reinterpret Korean food like this and present it ... as a Korean, it makes me see it from a new perspective.”

Actress Gwyneth Paltrow makes Korean-style breakfast with kimchi. Captured from Instagram

After grilling the sliced meat in a pan, Paltrow completed her healthy breakfast with fried rice and vegetables. In the final scene, she garnished the plate with kimchi, a move that showed sincere affection for Korean food.

Paltrow has been open about her fondness of Korean food. She has revealed she frequently eats bibimbap, a dish of rice mixed with vegetables. During the early stages of the COVID-19 pandemic, she mentioned having contracted the virus and credited sugar-free kimchi as part of her personal dietary approach to managing long COVID symptoms.

Actress Scarlett Johansson also talked about her enthusiasm for Korean food during her recent visit to Seoul to promote her film “Jurassic World: New Era.”

“I had about seven kinds of kimchi at breakfast this morning,” she said, expressing her excitement and affection for Korean cuisine.

Kimchi has now established itself as a global food. According to the Ministry of Agriculture, Food and Rural Affairs, last year’s kimchi exports reached a record high of $163.6 million. Riding the wave of Korean and fermented food popularity, kimchi is securing its place worldwide.