Fraser Place Namdaemun opens

Enjoy the majestic view from Fraser Place Namdaemun’s Panorama Lounge located on the 16th floor of the premier serviced apartments and boutique residences.

By Kim Ji-soo

The Fraser Place Namdaemun enjoys a privileged proximity in the huge metropolis that is Seoul.

The premier serviced apartments and boutique residences are located near National Treasure No.1, Namdaemun, which stands majestically in the downtown area. The ancient gate of the Joseon Kingdom (1392-1910), also known as Sungnyemun, reopened after five years of restoration on May 4. The apartments are within walking distance of Namdaemun Market, one of the city’s largest outdoor markets and the shopping center of Myeong-dong.

“We are seeing business clients that are visiting the city not only to launch new businesses but also to become part of a task force. They are staying from one month up to six months,” said Choe Peng-sum, CEO of Frasers Hospitality at a press conference held in Seoul, Monday.

“At the same time, we have family travelers many of whom would like a home away from home,” he said, explaining the backdrop to why Frasers Hospitality has opened a third outlet in Seoul.

Choe said that with the influx of visitors to Korea estimated to reach 20 million by 2020, the opening of Fraser Place Namdaemun is to meet the growing demand for short and mid-stay accommodation.

“This new apartments complement our first two Seoul properties,” he said.

The two are the award-winning Fraser Suites Insadong Seoul and Fraser Place Central Seoul.

A view of a Deluxe room, one of the five types available at Fraser Place Namdaemun which opened July 8 in central Seoul. / Courtesy of Fraser Place Namdaemun

The Fraser Place Namdaemun opened on June 3, and immediately achieved an occupancy rate of 30 percent.

The premium serviced residence has 252 rooms of five types — Superior, Deluxe, Premier, Panorama Deluxe and Panorama Premier. The premier rooms have a mini-kitchenette where the guests can cook while all the rooms feature an iPod docking system, LED television, satellite and cable television and free wireless Internet services.

One of the highlights is the Panorama Bar that is located on the 16th floor, and offers views of the cityscape. The bar also has an alfresco area that is suitable for evening cocktail functions.

Peter Tangl, general manager of the premium serviced residence, said that the distinctive traits of Fraser Place Namdaemun are the location and the gold standard service.

“We are beside a national landmark,” Tangl, a veteran hotelier said.

“Also Fraser provides a gold standard service, which is delivered through the staff meticulously and systematically trained,” he added.

The Fraser Place Namdaemun features business facilities that include a business center, high-tech boardrooms, spacious meeting and convention spaces able to host up to 80 persons.

The apartment provides complementary shuttle services to nearby business and shopping areas, baby sitting services and airport limousine transfers in addition to the basic daily housekeeping and 24-hour reception.

Established in 1998, Frasers Hospitality has 77 properties in 41 key gateway cities and more than 13,000 apartments worldwide.