What is the Daejeon Museum and Art Museum Fair about?

The fair is themed K-culture, museums opening future — expansion, transformation and future orientation. It is meant to show how technology and culture are changing Korea’s museum and art museum landscape.

Who is organizing the museum fair in Daejeon?

The event is organized by the Ministry of Culture, Sports and Tourism, the Korea Museum Association and Daejeon Metropolitan City. Jung Hyang-mi said museums and art galleries are the solid roots sustaining K-culture.

What activities can visitors do at the Daejeon museum fair?

Visitors can join free hands-on and educational programs, try 17 digital experiences in an immersive content zone, take museum tours in Daejeon and Chungnam, attend career consultations, listen to talks with museum directors and watch traditional performances.

Daejeon to host national fair exploring future of Korea's museums

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Summary

Daejeon will host the Museum and Art Museum Fair this weekend at Daejeon Convention Center, bringing 151 institutions and about 380 booths together to show how technology and culture are reshaping Korea’s museums. The event is organized by the Ministry of Culture, Sports and Tourism, the Korea Museum Association and Daejeon Metropolitan City. It will include hands-on programs, digital experiences, museum tours, career consultations and traditional performances. The fair will also host the 20th Korea Museum International Conference.

Key Facts

The fair runs Friday through Sunday at Daejeon Convention Center.
About 380 booths will be set up by national, public, private and university museums, art museums, local governments, related organizations and companies.
Ten free hands-on and educational programs and an immersive content zone with 17 digital experiences will be offered.
A regional touring exhibition initiative called Museum Ieum will bring 69 participating museums and art museums to the fair.
A stamp tour will reward three visitors who visit the most booths each day with Onnuri gift certificates.

By Lee Kyung-min

Published Sep 16, 2026 2:54 pm KST

Daejeon Convention Center / Korea Times file

Daejeon will host 151 institutions this weekend for the Museum and Art Museum Fair, giving visitors a glimpse into how technology and culture are transforming Korea’s cultural landscape.

The fair, running Friday through Sunday at Daejeon Convention Center, is organized by the Ministry of Culture, Sports and Tourism, the Korea Museum Association and Daejeon Metropolitan City.

This year's event, themed “K-culture, museums opening future — expansion, transformation and future orientation,” will feature about 380 booths from national, public, private and university museums, art museums, local governments, related organizations and companies.

"Museums and art galleries are the solid roots sustaining K-culture," said Jung Hyang-mi, head of the Culture and Arts Policy Office at the Ministry of Culture, Sports and Tourism. "The ministry will strive to ensure these institutions become everyday spaces where anyone, in any region, can enjoy culture."

Visitors can explore 10 free hands-on and educational programs, an immersive content zone featuring 17 digital experiences, museum tours in Daejeon and Chungnam, career consultations, talks with museum directors and traditional performances.

A regional touring exhibition initiative called “Museum Ieum” will also bring 69 participating museums and art museums to the fair, including Gimpo Tea Etiquette Museum, Yonsei University Museum and The Rimi Art Museum.

A stamp tour will connect participating booths, with three visitors who visit the most booths each day receiving Onnuri gift certificates.

The fair will also host the 20th Korea Museum International Conference, bringing together museum scholars and professionals under the broader theme of museums opening the future of K-culture.

This article was published with the assistance of generative AI and edited by The Korea Times.

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