Seoul tourism center extends hours, adds local experiences, fall pop-up
Summary
A downtown Seoul tourism center is extending its hours and adding local experiences in Seoul to promote regional food, culture and travel offerings. The Regional Tourism Antenna Shop near Seoul City Hall will open its rooftop longer on Thursdays through Saturdays, and new walking tours will start there from Sept. 1. The city and the Seoul Tourism Organization will also launch monthly themed classes and a five-day tourism and food pop-up in October.
Key Facts
- The rooftop at the Regional Tourism Antenna Shop will be open from 10 a.m. to 9 p.m. every Thursday through Saturday.
- The travel hall and goods shop will extend their hours from noon to 9 p.m. every Saturday from August through October.
- Starting on Sept. 1, two central Seoul walking-tour courses covering Jeong-dong and Deoksu Palace will begin from the Antenna Shop.
- Seven local governments will join a five-day tourism and food pop-up from Oct. 21 through 25 after a food-focused event drew more than 10,000 visitors in the first half of the year.
- Monthly one-day classes will feature regional themes such as a Gangwon Province coffee tasting in August and a Jeju Island citrus-themed workshop in November.

Nighttime view of Seoul / Korea Times file
A downtown Seoul tourism center is extending its hours into the evening and adding new local experiences, giving visitors a chance to explore regional food, culture and travel offerings before taking in the city’s nighttime skyline.
The Regional Tourism Antenna Shop, located at the Seoul Hall of Urbanism & Architecture near Seoul City Hall, includes a national travel hall, a regional goods shop and a small park on the roof.
Eight local governments — Gangwon, Gyeonggi, North Gyeong, North Jeolla and South Chungcheong provinces, as well as Jeju Island, Andong City and Jeonnam-Gwangju Special Metropolitan City — currently participate in the project.
The rooftop will be open from 10 a.m. to 9 p.m. every Thursday through Saturday, serving as a starting point for nighttime walking tours, running groups and other evening tourism programs.
Starting on Sept. 1, two central Seoul walking-tour courses covering Jeong-dong and Deoksu Palace will also begin from the Antenna Shop.
The travel hall and goods shop will extend their hours from noon to 9 p.m. every Saturday from August through October.
The city and the Seoul Tourism Organization will also expand local tourism and cultural programs to Korean residents, with monthly one-day classes featuring regional themes.
Classes will include a Gangwon Province coffee tasting session in August, a South Jeolla Province green tea candle workshop in September, a Gyeonggi Province ceramic gardening class in October and a Jeju Island citrus-themed workshop in November.
Each session will accept 20 participants on a first-come, first-served basis, with separate monthly programs for Korean and foreign participants.
Seven local governments will also join a five-day tourism and food pop-up from Oct. 21 through 25, following a food-focused event that drew more than 10,000 visitors in the first half of the year.
Cho Seong-ho, head of the Seoul Metropolitan Government’s Tourism and Sports Bureau, said the Antenna Shop will connect travelers with new destinations while helping regions promote their tourism resources in Seoul.
This article was published with the assistance of generative AI and edited by The Korea Times.
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