Jeju tea house brings wellness experience to Seoul

Hoesoodaok, a tea house on Jeju Island, showcases to customers its signature tea service utilizing local ingredients and traditional ceramics at its original location. Courtesy of Hoesoodaok

Hoesoodaok, a tea house rooted in the local traditions and natural landscape of Jeju Island, has opened a pop-up store in central Seoul to celebrate its recent designation as a top wellness travel destination.

The Jeju-based tea house is hosting its pop-up store at Seochon Lounge, a public hanok space run by the Seoul Metropolitan Government, from Wednesday through May 31.

The event comes after the tea house was selected as one of the four new Excellent Wellness Tourism Destinations for 2026 by the Korea Tourism Organization (KTO). Among the 88 sites reviewed by the KTO annually for their quality of service and facilities, Hoesoodaok was the only newcomer from Jeju to earn the official title this year.

The pop-up offers a reinterpreted version of the brand’s signature tea course. Visitors can experience a variety of seasonal teas made from ingredients grown on the island, served alongside tea snacks made from local crops.

Starting April 7, the venue will host a special tea program that changes its lineup according to the harvest season. In April, the program features two types of flower teas and a traditional roasted tea. In May, it will introduce three types of fresh spring teas.

All tea served at the pop-up will be brewed using Samdasoo, the famous volcanic bedrock water from Jeju, and presented in ceramics crafted by local Jeju artists.

Works by renowned potters Kim Soo-hyun and Kim Seong-sil will also be on display throughout the pop-up period. Their pieces, inspired by the wind, stones and volcanic soil of the island, aim to provide a sensory experience of Jeju’s natural beauty in the heart of Seoul.

Seo Kyoung-ae, CEO of Hoesoodaok, said the pop-up event marks both the brand's second anniversary and its KTO recognition.

"I hope visitors can fully enjoy the genuine taste and atmosphere of Jeju through our clean water, local crops and the works of Jeju artists," Seo said.

Detailed schedules for the exhibition and reservations for the tea programs are available on the official Instagram accounts of Seochon Lounge and Hoesoodaok.