Doosan chief's son will lead ad company

Park Seo-won

By Park Si-soo

Doosan Group Chairman Park Yong-maan’s first son has been designated as chief creative officer (CCO) of the group’s advertising affiliate Oricom, the company said Thursday.

Shares of the company soared past the 15-percent daily limit to close at 3,665 won, up 475 won from a day earlier, on expectations that the presence of the son, Seo-won, will help strengthen Oricom’s position in the group as well as boost its profitability.

CCO is a position responsible for idea-generation and implementation of all ads and promotional campaigns that the company handles.

“The new CCO’s creative ideas will create significant value after being integrated with Oricom’s extensive experiences and knowhow,” said an Oricom manager. “In addition, Park’s image known to the public ㅡ a globe-trotting creative young talent ㅡ will be helpful in luring new clients.”

The 35-year-old graduated from the School of Visual Arts in New York City with a bachelor’s degree in graphic design. In 2006, he founded his own ad and design company, Big Ant International, in New York, which was acquired by Oricom earlier this year.

He received media attention in 2009 after winning an international ad award with a much-touted antiwar poster that had the slogan, “What goes around comes around. Stop the Iraq War.”

He prompted another minor sensation earlier this year by launching a condom business.