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Eugine launches her own beauty brand

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Eugine

Eugine, a member of now-disbanded girl band S.E.S., launched her cosmetic brand, “drww,” Thursday.

The 32-year-old unveiled an eye makeup kit, “Fit & Fix,” and a “Mix & Match” lip and cheek kit, at a beauty talk

in Jangchung-dong, Seoul.

“As a person who spent years in show business as well as being a beauty mentor, I wanted to create my own products that meet the needs of customers in terms of both design and function,” Eugine said.

Eugine has been involved in the products from development to design. She is the host of the popular cable fashion program “Get It Beauty” and recently published her third beauty book offering tips to make do-it-yourself cosmetics. She is also currently starring in the TV drama “100 Years of Inheritance” opposite actor Lee Jung-jin.

Eugine’s makeup kits are scheduled to be sold through home shopping channels in mid-April.

Some 30 celebrities including her husband, actor Ki Tae-young, were present at the launch event.