By Cho Jae-hyon
Staff Reporter
Popular chef Edward Kwon was appointed a global goodwill ambassador for Seoul City, Tuesday, becoming the second promoter of the capital to the world following Korean superstar Rain.
Kwon is the head chef at Burj Al Arab Hotel, a world-renowned luxury ``seven star'' hotel in Dubai. The 39-year-old cook leads some 420 staff members in the main kitchen, including over 250 chefs from some 30 different countries.
Kwon will appear in various films to publicize the city as a part of overseas promotion programs. Seoul will have rights to use his picture in its promotional events in foreign countries.
Kwon will wear chef attire bearing Seoul City slogans in the Sydney International Food Festival to be held from Oct. 9 to 11. At the feast, he will also introduce a short documentary promoting Seoul to the participants.
``Kwon plans to develop a `Taste of Seoul' menu regularly and serve it at his restaurant,'' the city said in a statement.
Mayor Oh Se-hoon thanked Kwon for the contribution he has made to publicize the food culture of Seoul and asked him to further promote Korean cuisine around the world.
``I hope Mr. Kwon will help make the foods of Seoul global ones that will be enjoyed by the people all over the world,'' Oh said.
In response, Kwon pledged that he will do his utmost to make Seoul's food culture a favorite among global citizens.