By Kim Yoo-chul
Staff Reporter
Chung Sang-kook, executive vice president of LG Group, was named as the chairman of the Korea Public Relations Association (KPRA), Monday.
Chung will lead the body by 2010, officials said.
``I will pay closer attention to relations between the media and PR officials and will make efforts to raise the standing of the association,'' Chung said in an inaugural speech.
Chung had served as the chief of LG Electronics' corporate communications and was the top official at LG Group's restructuring team. Now, he is a managing director of ``LG Sangnam Press Foundation,'' according to LG officials.
The association was established in 1989 with the aim of educating PR personnel and to develop the local PR industry. It has some 35,000 individual members and corporate clients, including Samsung Group, LG Group, SK and Hyundai-Kia Automotive Group.