Sofitel Ambassador Seoul joins Virtuoso’s global luxury travel network

Sofitel Ambassador Seoul Hotel & Serviced Residences in Songpa District, southern Seoul / Courtesy of Sofitel Ambassador Seoul Hotel & Serviced Residences

Sofitel Ambassador Seoul Hotel & Serviced Residences, a French luxury hotel in Songpa District, southern Seoul, has joined the global luxury travel network Virtuoso as a global partner, the hotel said Tuesday, expanding its reach among high-end travel agencies and reinforcing its standing in the global luxury market.

Opened in 2021, the property is Sofitel’s first combined hotel and serviced residence in Asia, offering 563 rooms. Built around a “Cultural Link” theme, it blends French and Korean influences through cuisine, art and design.

Located near Jamsil Station on subway lines 2, 8 and 9, it offers convenient access across the city, including major business and shopping districts such as Gangnam. Incheon International Airport is about an hour away by car, while Gimpo International Airport can be reached in roughly 50 minutes.

Considered one of the travel industry’s most influential networks, Virtuoso partners with more than 2,500 selected travel companies, including hotels, resorts and airlines, in about 100 countries and generates about $35 billion in annual sales.

Unlike the usual route of first joining Virtuoso as a regional partner, Sofitel Ambassador Seoul entered as a global partner from the outset, allowing it to build ties with travel agencies across key markets in North America, Europe, Asia-Pacific and the Middle East.

“Joining Virtuoso as a global partner after its rigorous screening is a meaningful achievement,” said Vincent Gernigon, general manager of Sofitel Ambassador Seoul. “As Sofitel’s personalized service aligns with Virtuoso’s customer-focused values, we will deliver exceptional experiences for guests worldwide.”