'Money' reveals secrets behind Rob Moore's wealth
By Jin Yu-young
Rob Moore is an entrepreneur who has found success through property investment, education, and public speaking.
He is the cofounder of Progressive Property, a company providing education about investing in property. Being a prolific author with six books under his belt, he reveals the secrets behind wealth in his book “Money: Know More, Make More Give More,” which was recently translated by Lee Jin-won.
“Money: Know More, Make More Give More” by Rob Moore
Moore expands the definition of wealth beyond a purely materialistic quality. It is the “happiness gained through money, consideration, and service to oneself and to others,” he says.
He claims that financial abundance does not equate to wealth, and that the combination of mental well-being in addition to money is what renders someone as truly wealthy.
To achieve both happiness and high financial status, one must have an unwavering sense of self-value and a clear vision of the future; it is these people who will prioritize work that is worthy of their time and follow their own pursuits rather than carry out somebody else's dreams.
It is not just about working hard, claims the author. Wealthy people know how to achieve and maintain a high leverage, the turnover rate between the amount of input into a task and the consequential remuneration. Because all people have the same 24 hours in a day, it is those with a profound understanding of the relationship between money and time who will work smarter than others and therefore will be more likely to succeed.
Moore introduces his new model to becoming wealthy: values, vision, key result areas (streamlining your focus on the areas which will maximize the benefits), income generating tasks (the tasks that are of the highest value), and key performance indicators (the data set that will indicate whether or not you are headed in the proper direction). He calls this the VVKIK model and thoroughly explains how wealthy people have mastered and use this model in their entrepreneurial endeavors.
In a society in which materialistic desires are beginning to be labeled as vain and superficial, many people may be hesitant to admit their aspirations to become wealthy.
To those having such reservations, Moore urges readers to transcend the negative associations with having worldly desires and to proudly hold ourselves to our self-worth.
To become wealthy, he says, we “must recognize that we have the skills required to make a lot of money, and also acknowledge that this realization does not make us a bad person.”