Hyundai Card, Hyundai Capital; AB Road: 395 pp., 15,000 won
Traveling is one of the best getaways for office workers whose lives are tied to their desks and daily routines. Unfortunately it is not so easy to escape because of hectic schedules and heavy workloads.
However, the employees of Hyundai Card and Hyundai Capital are among just the few who travel around the world with the support of their company.
A total of 178 employees have traveled 36 countries from July in 2003 to January in 2010 in the global backpacking travel program. They compete to be selected for the program. The more creative and unique the goals are, the higher the chances to be selected. The program encourages employees to have clear motivation and proper preparation under certain themes that are not related to their work.
“The program was an opportunity for not only to make a journey but also to face new challenges and fresh ideas,” one of the participants said in the book.
Their travel essays are compiled as a travel guide book that catalogues their diverse cultural experiences with colorful photos. The book consists of six chapters ― marketing, art, gourmet, culture, history and nature.
-Chung Ah-young