Michael Boroian; Wiley & Sons; 300 pp., $59.95
India is a land of contradictions ― while about half of its people are illiterate, the nation has the world's second largest pool of trained scientists and engineers. With a growing democracy and economy, per capita income is increasing and an ever-growing young majority is looking for ways to achieve their material aspirations.
Luxury brands have thus set their eyes set on India's high end retail market. This book delves into this market and its high growth potential and brings it into the present and future in a new and uniquely Indian way.
Through a series of interviews with luxury and fashion experts both in India and in Europe, the book talks from an insider's perspective on the workings of the world of luxury and fashion.
It sheds light on India's rapid development in the branded fashion and luxury goods sectors, and gives the purveyors of luxury and fashion a deeper understanding of the country and the complex and ever-evolving market they are seeking to explore.
-Chung Ah-young