
A promotional poster for Sawasdee Seoul Thai Festival 2026 / Courtesy of Royal Thai Embassy in Seoul
The Royal Thai Embassy in Seoul is rolling out a series of high-profile bilateral events over the coming weeks, spanning startup diplomacy, cultural exhibitions, a cabinet-level visit and a business forum, as the two countries mark the 68th anniversary of diplomatic relations.
The first event takes place Wednesday, when the embassy launches the Seoul-Thailand Startup & Innovation Space at the Thai ambassador's residence.
The platform is designed to connect Thai and Korean entrepreneurs, investors and innovators. The launch program includes a reverse pitching session by Korean investors — among them SparkLabs, BlueTide Capital and the Korean Business Angels Association — followed by pitches from 10 Thai startups and one-on-one business matching sessions.
Next, Sawasdee Seoul Thai Festival 2026, with the theme of "Creative Life and Creative Heartbeat," takes over Cheonggye Plaza in central Seoul on June 20-21.
The two-day public event will feature Thai cuisine, pop music performances, traditional dance, arts and crafts, and tourism promotions. National Assembly member Kwak Sang-eon is among the dignitaries scheduled to speak at the opening ceremony.
On June 22, the National Museum of Korea opens "Amazing Thailand: Masterpieces of Thai Art," the first large-scale exhibition of Thai culture at the museum.
More than 200 artifacts spanning prehistoric times to the mid-20th century — including Buddhist art, royal treasures and traditional crafts — will be on display through Sept. 6.
At the diplomatic level, Thai Deputy Prime Minister and Foreign Minister Sihasak Phuangketkeow is scheduled to visit Seoul on July 3 for a bilateral meeting with Korean Foreign Minister Cho Hyun.
Rounding out the calendar, a Korea-Thailand Business Forum focused on biohealth, medical technology, wellness and future food is planned for July 22 at Lotte Hotel Seoul, with keynote addresses expected from Thai Deputy Prime Minister Yodchanan Wongsawat and the secretary-general of the Thailand Board of Investment.
This article was published with the assistance of generative AI and edited by The Korea Times.