Danes celebrate Children's Day with fair fun

Danish Ambassador Thomas Lehmann, right, attends the “Denmark Kids Fair” with Lego Korea General Manager Bo H. Kristensen, left, at Hyundai Department Store in Pangyo, Gyeonggi Province, May 3. / Courtesy of the Embassy of Denmark

By Rachel Lee

Danish Ambassador to Korea Thomas Lehmann launched a fair to celebrate Children’s Day on May 5 at the Hyundai department store in Pangyo, Gyeonggi Province.

The “Denmark Kids Fair” featured some of the country’s most popular brands, including Lego, Flexa and Steens. It ended on May 8.

“An increasing number of young Korean parents are now looking to the Scandinavian style of parenting that combines play and learning, and they are becoming more and more interested in what products they use for their children,” Danish Embassy Commercial Officer Julia Kim said. “This fair is a reflection of such trends and the embassy’s efforts to make Danish children’s brands more visible and accessible to consumers.”

The event had various promotions ― discounts, social media giveaways and lucky draws ― the embassy said.

As the Scandinavian lifestyle emerges as a trend in Korea, more Scandinavian countries are chasing Korean consumers.

Last September, the embassies of Denmark, Finland, Norway and Sweden held the Nordic Food and Beverage Promotion. It included a seminar, business-to-business meetings, networking sessions, cooking shows by Nordic chefs and a buffet lunch of Nordic dishes made with ingredients from participating companies.

The Swedish Trade and Invest Council organized a lifestyle week at IFC Mall in Seoul in November, presenting several Swedish brands, including BabyBjorn, Electrolux, HRD carpets and Libero.

ger Bo H. Kristensen, at the Hyundai department store in Pangyo, Gyeonggi Province on May 3.