High-quality ASEAN goods on display in Seoul

By Rachel Lee

The ASEAN-Korea Centre participated in the 26th Seoul International Sourcing Fair at COEX in Seoul, which ended on March 5.

Ten companies from five ASEAN member states — Cambodia, Lao PDR, Myanmar, Singapore, and Vietnam — introduced a wide range of products including living and home interiors, fashion and accessories and stationary and office supplies.

“Although many ASEAN goods are deemed competitive in the global market, there have been obstacles for ASEAN companies to expand into Korea,” said ASEAN-Korea Centre Secretary General Kim Young-sun.

“I hope more ASEAN companies can introduce their unique and high-quality products to Korea and further expand their businesses in Korean market through this exhibition.”

Business-to-business meetings between exhibitors and Korean buyers were available.

The organization also held a trade seminar on consumer goods to support the ASEAN exhibitors.

The ASEAN-Korea Centre was established in March 2009 as an intergovernmental organization to promote economic and socio-cultural cooperation between ASEAN and Korea, in accordance with the Memorandum of Understanding (MOU) on establishing the ASEAN-Korea Centre between the Republic of Korea and the 10 ASEAN Member Countries.

The memorandum was signed in Singapore at the 11th ASEAN-ROK Summit in 2007.