Jun Ji-hyun launches new agency PEACHY to ‘seek a new direction’

Jun Ji-hyun launches new agency PEACHY. Courtesy of PEACHY

Actor Jun Ji-hyun has launched a new entertainment agency, PEACHY, signaling a fresh chapter in her decades-long acting career.

In a statement released Monday through the newly established company, Jun said, “After living as an actress for such a long time, I needed time to reflect on myself and explore a new direction. PEACHY is a choice that reflects where I am now, and a starting point to focus on what’s more essential.”

The agency said it plans to expand beyond traditional management, noting that it will pursue a range of content-related business opportunities. “We aim to become a management company where the life and expression of the artist blend naturally, not just one that handles schedules,” PEACHY said.

The news comes after Jun ended her contract with Ieum Hashtag, where she had been since 2022. She now embarks on her career under her own banner.

Jun is set to return to the screen in Sept. through the Disney+ original series “Tempest.” The thriller follows Seo Mun-ju, a renowned diplomat and former U.N. ambassador, as she joins forces with an enigmatic special agent named Baek San-ho, played by Kang Dong-won, to uncover the truth behind a major global incident.

This article from the Hankook Ilbo, a sister publication of The Korea Times, is translated by a generative AI and edited by The Korea Times.

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