YouTube channel BDNS tops list for actors seeking online exposure

A growing number of actors are choosing to appear on YouTube channels for visibility and exposure, shifting the way entertainment content is consumed. Among these, the YouTube channel BDNS, known as "빠더너스" in Korean, has become a popular choice for many actors.

The channel, driven by the creativity and unique humor of its host, Moon Sang-hoon, an actor and comedian, has carved out a niche in the competitive world of web entertainment.

Traditionally, actors have appeared on variety shows as part of their promotional tours for upcoming movies or dramas. These appearances are highly anticipated by fans, as they offer a glimpse of their favorite stars outside the usual scripted roles.

However, the decline in traditional TV variety shows has created an opportunity for web-based entertainment, with shows like BDNS stepping in to fill the gap.

As web-based talk shows have gained mainstream popularity, channels like BDNS, with 1.55 million subscribers, have started to gain traction by providing content that is both entertaining and tailored to the personalities and promotional needs of stars.

BDNS is drawing substantial interest from the industry, with insiders from broadcasting companies and film and drama producers noting that many actors are keen to appear on the channel.

An official at a film promotion company said, "The channel has its own unique style and character. Each web entertainment show has its own genre, and the tone and style of the conversations vary accordingly. Unlike other talk shows that are solely conversation-based, BDNS excels at weaving promotional material into its engaging content."

Growing influence among stars

The show host ’s portrayal of various quirky characters has resonated with viewers and industry professionals alike.

His ability to seamlessly integrate promotional content into engaging skits and conversations has made BDNS a preferred platform for actors looking to connect with their audience in a relaxed and humorous setting.

A notable example is actress Ahn So-hee, who appeared on the segment, "Waiting for You Who Never Comes," in July. Her appearance was more than just a routine promotional stop. It was fueled by her genuine admiration for Moon.

According to BH Entertainment, her agency, Ahn had long been eager to appear on BDNS, even beyond promotional needs. The agency emphasized that her enthusiasm and genuine interest in the show played a significant role in the positive promotional outcome.

Another example of BDNS's appeal was evident when Young K, a member of the popular band DAY6, appeared on a segment of the show. The episode, featuring humorous skits about Young K’s military service and songwriting experiences, garnered over 700,000 views within just four days of its release, underscoring the channel's growing influence.

Industry insiders believe that one of the key reasons for the channel’s success is the lack of pressure on guests to perform or engage in exaggerated antics, as is often the case with traditional variety shows.

Moon’s skill in leading and guiding the flow of the show helps his guests feel at ease, resulting in more authentic and enjoyable content. His growing popularity has further contributed to a steady stream of actors expressing interest in appearing on BDNS.

This article from the Hankook Ilbo, a sister publication of The Korea Times, is translated by a generative AI and edited by The Korea Times.