'Song Joong-ki' beer rolls out in limited edition

/Courtesy of Twitter

By Lee Jin-a

“Descendants of the Sun” actor Song Joong-ki will feature on HITEJINRO “Hite Extra Cold” beer cans until the end of June.

The special edition cans show a picture of Song wearing a white shirt, and his autograph that reads “Be happy,” with the shape of a heart. They will be only available at large retailers and convenience stores in Korea.

“After we selected Song as our new model for Hite, consumers have continuously requested us to release a beer dedicated to the actor,” Lee Kang-woo, the company’s marketing director, said Monday. “We hope more domestic and foreign customers can enjoy our light and easy-to-drink beer through this special edition.”

Hite, the nation’s top-selling beer brand, has previously selected famous Korean celebrities as its models, including figure skater Kim Yuna and actor Hyun Bin.