Hallyu star drives Toyota ad campaign in U.S.

Toyota commercial / Yonhap

Hallyu actor Lee Kwang-soo promotes the new Toyota RAV4 Hybrid in recently released ads in the United States.

The Japanese carmaker has uploaded two ads featuring the actor/entertainer - a 15-second version and 30-second version - to its official YouTube channel. They are in five languages: English, Korean, Cantonese, Mandarin and Vietnamese.

In the film, Lee, 30, drives an obstacle course and overcomes challenges.

Toyota will release a series of commercials on its social media channels, King Kong Entertainment said.

Lee began his career as a fashion model in 2007 and made his acting debut in soap opera “High Kick Through the Roof” in 2008.

He enjoys wide popularity as a cast member of SBS variety show “Running Man.”