Comedian sorry for hair-raising promo

/Screen capture from Instagram

Comedian Park Myung-su has apologized for promoting of his younger brother’s wig shop during MBC reality show “Infinite Challenge.”

“I was stupid,” he said on his Instagram page. “The show staffers asked me to shoot the episode at the shop. They were looking for such places urgently, and I only thought I could help them.”

In the episode aired on Dec. 12, Park visited the shop and tried several wigs.

Some viewers questioned whether Park had tried to promote the wig shop because his photos are on the company’s website.