Lee Min-ho's agency to launch Chinese branch
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Actor Lee Min-ho
By Chung Ah-young
Starhaus Entertainment, actor Lee Min-ho’s agency, is preparing to launch a branch in China.
The agency has kept a strategic partnership with Chinese entertainment company Huayi Brothers to help Lee’s promotions in China since a concert there in 2009.
Starhaus China and Huayi Brothers are expected to pursue business cooperation, the Korean company said.
Huayi Brothers has previously supported Lee’s concerts and fan meetings in Beijing and Shanghai and remain poised to expand his activities in additional cities in China due to his soaring popularity there.
His recent drama “The Heirs” was a smash hit in China with more than 160 million views on one of the biggest Chinese streaming sites, Youku (
).
The drama owes its success to Lee, who has established a strong fan base there over the past two years with his previous drama “City Hunter.”