Shinsegae Duty Free named BEAST as its official brand ambassador Thursday.
The six-member boy band is currently flying high, with upcoming concerts slated for July 20 and 21 at Seoul Olympic Park already sold out. Since their debut in 2009, the group has gained a huge following from the Asian market and currently has many fans throughout the region. They recently released a new single “Will You be Alright?” that instantly topped local music charts.
“As one of the leading K-pop groups, BEAST will help us to elevate our brand awareness,” said the director of Shinsegae Duty Free.
Shinsegae will launch several sales promotional events with BEAST to attract Chinese and Japanese tourists to their Busan store.
The first event, running until Aug. 28, has Shinsegae Duty Free Facebook offering a million won traveling gift cards for 5 shoppers and 300,000 won Shinsegae gift cards for 10 shoppers.
Twelve-member K-pop group Exo will perform at the 2013 Summer Universiade closing ceremony, their management agency SM Entertainment said Thursday.
The Summer Universiade’s closing ceremony scheduled for July 17 at the Kazan Arena, Russia will be broadcast across 180 countries. Exo will be singing their hits including “Wolf.”
The 2015 Gwangju Summer Universiade organizing committee arranged the upcoming performance in order to promote Korean culture as well as their hosting of the next event. Exo was chosen because of their rising popularity in China and Korea.
Exo, who debuted last year, released their first official album “XOXO,” which won them the highest place on Billboard’s latest world album chart for the week of June 16 to 22.