Hite Jinro guns for US beer market

Koreas biggest liquor company Hite Jinro has launched a canned beer brand marked with the logo of Major League baseball team L.A. Dodgers in the United States.

The new products, Dodgers Beer, are available in supermarkets and restaurants in L.A. starting last Thursday, according to the company.

The city is home to one of the biggest Korean towns and Korean pitcher Ryu Hyun-jin who is playing for the citys baseball team. Hite Jinro entered a partnership deal with Dodgers last year and has since sold its name-sake beer at the teams stadium. In April, the firm made its signature products Soju, a distilled beverage native to Korea, available there. Under the partnership, Dodgers has installed promotional banners for the new beer.

The public awareness of Korean beer and Soju is on the rise in L.A.

thanks largely to pitcher Ryu, a Hite Jinro spokesman said. We will try hard to make Dodgers Beer available across the U.S. with various promotional campaigns.