For all you fans of Girls’ Generation, Super Junior, TVXQ, BoA, SHINee, f(x) and EXO, SM Entertainment has opened pop-up store at Lotte Department Store in downtown Seoul.
The pop-up store will set up shop on the first and B1 ground levels at Young Plaza at Lotte Department Store where 65 types of 700 some merchandises on SM artists will go on sale.
The nation’s top agency last opened a pop-up store in January that was met with rave response from fans.
The attention this time goes to the recently popular 12-member group EXO, whose song
“Wolf” from their first full-length album “XOXO (Kiss&Hug) remains on the top of the music charts.
There will daily goods decorated with the motifs from EXO’s album, as well as fashion and stationeries. Fans can also expect to purchase EXO-related hats, t-shirts and bandana.
Targeting the summer, TVXQ, Super Junior and EXO’s beach sandals will go on sale as well as waterproof bags, fans and other travel kit items. Fans will also see accessories for cell phones and hair as well as full-length photos of their favorite stars.
Dubbed the SMTOWN’s pop-up store, the merchandises will go on sale for two weeks. During this time, the outer walls of the Young Plaza will be wrapped with outsized EXO image.